STB's was looking to refresh their Merlion mascot as a key marketing push for Singapore's tourism, and engaged Big 3 to create an engaging and fun character that could also be sustainable for the years to come. The creation of Merli is aimed at promoting unique aspects of Singapore's culture and attractions. This multi year project has seen a myriad of marketing and advertising creations and deployed in various countries across the world. Most notable deployments include targeting families in various countries through family activitiy materials and merchandises as well as a 10 mini episode animation series to encourgae Singaporeans to visit various tourist destination, during the global halt for travel due to covid.

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Solutions Included:

• Creative Campaign Ideation
• Market Research
• Creative Consulting
• Content Ideation
• Media Asset Management
• Media Production
• Tech Development

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