CraveFX • Massive Infinity

Meiji40SG Augmented Reality App

As part of Meiji’s 40th Anniversary, we worked on creating an Augmented Reality (AR) experience for Meiji’s consumers. Upon downloading the Meiji40SG app, consumers were greeted with the familiar panda mascot which would react differently everytime someone tapped on it.

Big 3 partnered with Teck Wah Group to support Meiji Singapore for their Hello Panda 40th anniversary campaign. The campaign sees Massive Infinity developing a retail engagement mobile app which implemented Augmented Reality technology into their island wide Golden Panda lucky giveaway contest. Using Image recognition, Lucky contestants could scan their purchased Hello Panda boxes to see if their won the grand prize during the campaign period. Big 3's tech company Massive Infinity together with Animation company CraveFX, helped to create the tech experience and 3D characters within the application.

Solutions Included:

  • Customer Journey Mapping
  • Creative Consulting
  • Content Ideation
  • Media Production
  • Tech development

Contact Us

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+65 6273 7093

info@big3.sg

625 Lor 4 Toa Payoh,
#05-01 GenMag Building,
Singapore 319519

Contact Us

Fill up the form and our team will get back to you within 24 hours.

hello

+65 6273 7093

625 Lor 4 Toa Payoh, #05-01 GenMag
Building, Singapore 319519